Journal

trademarks

Guides, registry data and naming notes on .si domains, AI domains and SuperIntelligence. Every article is researched, dated and sourced.

Guides9 min read

Trademark a company name in AI: costs, steps and SI risks

A step-by-step guide to trademarking an AI company name in the US and EU, with dated fees, examination times and the traps around "AI", "GPT" and "superintelligence". It also lists new SI filings and explains how .si domains and trademarks interact.

AI Domains10 min read

Superintelligence domains: how AI labs and SI names compare

How the labs that say superintelligence out loud name themselves, which domains they use, and what the September 2026 SI moment changed for .si. With original search data, a trademark check and a checklist for choosing a name.

Naming9 min read

Brandable domains: what they are and how to choose one

A neutral guide to brandable domains: the main name types mapped to USPTO trademark strength, what Google actually says about keywords in domains, and a five-step test to run before you buy.