Journal

naming

Guides, registry data and naming notes on .si domains, AI domains and SuperIntelligence. Every article is researched, dated and sourced.

Naming9 min read

How to choose a domain name: a 9-step checklist

A 9-step checklist for how to choose a domain name, in the order the decisions should be made, from purpose and extension to trademark, history and security checks. It also includes an extension table, the technical rules and a table of common mistakes.

Naming9 min read

Domain hacks and ccTLD booms: what .tv, .me and .ai teach .si

What domain hacks are, which famous ones survived, and how .tv, .me, .co, .io and .ai turned into global brands, with dated numbers. Then a sourced look at whether .si, read as SuperIntelligence, is following the same path.

Naming9 min read

Brandable domains: what they are and how to choose one

A neutral guide to brandable domains: the main name types mapped to USPTO trademark strength, what Google actually says about keywords in domains, and a five-step test to run before you buy.